Epson America, Inc. On-line Privacy Policy

Effective Date December 2008

Introduction. This privacy policy ("Privacy Policy") applies only to Epson America, Inc. and Epson Canada, Limited ("Epson," "we" or "us") websites where this Privacy Policy is posted (collectively, the "Sites") or other interactive features or downloads that are owned or controlled by Epson and made available through the Sites or that interact with the Sites and post or link to this Privacy Policy. This Privacy Policy is designed to provide information about our privacy and data collection practices, such as the types of information we collect regarding visitors to the Sites. This Privacy Policy does not cover any information collected at any other website (unless specifically stated on the website). This Privacy Policy does not apply to websites managed or operated by other Epson entities, such as Epson Electronics and Epson Research and Development, or websites in other countries operated by other Epson entities. This Privacy Policy also does not cover any information collected by Epson offline.

Please review this Privacy Policy carefully. If you have questions or concerns regarding this Privacy Policy, contact Epson's privacy coordinator by either filling out our online privacy feedback form, or sending a letter to Epson America, Inc., Attn: Privacy Coordinator, 3840 Kilroy Airport Way, Long Beach, CA 90806-2469. In addition, please review the Epson Terms of Use, which governs your use of the Sites.

Active Collection of Personal Information. To access or take advantage of some areas of the Sites, we may ask you to provide personal information. "Personal Information" is information about you that can identify you personally or be used to contact you, such as, name, mailing address, e-mail address, credit or debit card account number, birth date, or telephone number. Personal Information may also include demographic information, such as your gender, marital status, salary, or similar information. If we combine demographic or similar information with the Personal Information we collect, we will treat it as Personal Information under this Privacy Policy.

Personal Information may be requested and collected at various locations and on various forms on the Sites, including, but not limited to: registration forms for newsletters and other e-mail communications; registration for membership to the Sites; registration for participation in contests, sweepstakes, auctions, surveys or other promotions that may be offered on the Sites; when you submit an inquiry via the Sites; when you purchase a product from the Sites; or when you communicate or otherwise interact with us via the Sites. You may always elect not to submit Personal Information, however, as a result, you may not be able to access certain of the Sites' features and functionality.

If you have registered as a member of any of the Sites, you may update or modify some of the information that you actively provided through the Sites, including your contact information and e-mail marketing preferences. You may do this by logging into your member account. You are responsible for maintaining the accuracy of the information you submit to us.

Passive Collection of Information. In addition to the Personal Information that you actively provide to us, we or our third party service providers may use a variety of technologies to automatically collect information about you when you use the Sites. This information may include demographic information, browser type, operating system, IP address, mobile device identifiers and other information. This information may also include clickstream data, which is information about the page-by-page paths you take as you browse through the Sites.

The methods that we and our service providers may use to automatically collect such information include the following:

• Cookies: Cookies are data files that are placed on a computer when it is used to visit a website. These cookies may be used for many purposes, including, without limitation, tracking user preferences and web pages visited while using the Sites. You may disable cookies using your browser's preferences. However, some features of the Sites may not function properly or may operate slowly if you disable the cookies.
• Web Beacons: We may include small graphic images called web beacons, also known as "Internet tags" or "clear gifs," in our web pages and e-mail messages. We may use web beacons or similar technologies for a number of purposes, including, without limitation, to count the number of visitors to the Sites, to monitor how users navigate the Sites, to count how many e-mails that we sent were actually opened or to count how many particular articles or links were actually viewed.
• Embedded Scripts: An embedded script is programming code that is designed to collect information about your interactions with the Sites. It is temporarily downloaded onto your computer from our web server or a third party we work with, is active only while you are connected to the Sites, and is deleted or deactivated thereafter.
• Software Downloads: We may obtain information about your usage of products we have sold to you after you download software from us that helps you to track your ink usage and allows us to monitor your printing patterns.

Passively-collected information about you, such as how you interact with the Sites, your ink usage, and your printing patterns, may be combined or associated with your Personal Information. In addition, we may send you product promotions that we think you may be interested in receiving based on the passively-collected information. If we associate any such passively-collected information with Personal Information about you, we will treat the combined information as Personal Information. In each of these instances, we will apply this Privacy Policy to any information received, unless otherwise specifically disclosed by us.

Information from Third Parties. We may, from time to time, obtain supplemental information about you from third party sources or from our marketing partners in connection with co-branded websites or promotions. If we receive Personal Information from a third party source and/or we combine the information we receive from these third party sources with your Personal Information, we will treat that information and the combined information as Personal Information. We are not responsible for the accuracy of the information provided by third parties or how such third parties collect and use such information.

Use of Personal Information. Epson may use your Personal Information: (1) to provide you with information or services, or process transactions that you have requested or agreed to receive; (2) to process your registration with the Sites, including verifying that your e-mail address is active and valid; (3) to improve the Sites or our services, to customize your experience on the Sites, or to serve you specific content that is relevant to you; (4) to contact you with regard to your use of the Sites and, in our discretion, changes to our policies; (5) for internal business purposes; and (6) for purposes disclosed at the time you provide your Personal Information.

Opting Out Of Receiving Commercial E-mail Correspondence from Epson. Epson provides several means for you to opt-out of receiving commercial e-mails from Epson. If you do not wish to receive e-mail notice regarding our products or services, you may opt-out at the time you provide your Personal Information to us. Otherwise, at any other time you may opt-out by logging into your member account and changing your preferences. You may also opt-out through any commerical e-mail you receive from Epson by selecting the "unsubscribe" or similar option included with each e-mail.

Sweepstakes, Contests and Promotions. We may offer sweepstakes, contests, and other promotions (any, a "Promotion") through the Sites that may require registration. By participating in a Promotion, you are agreeing to the terms, conditions or official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, your Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion's official rules, such as on a winners list.

Disclosure of Information. We may, in our sole discretion, share with third parties information that is not associated with your name or identity, such as website usage information, non-personally identifiable demographic information, and aggregate user statistics. Except as otherwise provided herein, Epson does not share, rent, or sell any Personal Information provided through the Sites to any third party for third party marketing or solicitations purposes. We may share Personal Information with third parties as described at the time you provide the information and under the following circumstances:

• Service Providers: We may share your Personal Information with third party service providers so that they may perform certain services for us, such as website hosting, order fulfillment, delivery of Espon promotional materials and product offers, clearing and processing credit and debit card payments, or performing other services on our behalf.
• Business Transfers: Epson may share Personal Information with its subsidiaries and affiliates for internal reasons. Epson also reserves the right to disclose and/or transfer all information collected through or in connection with the Sites, including Personal Information, to third parties in the event of a proposed or actual purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of Epson or of any of the business or assets or shares of Epson or a subsidiary or division thereof.
• Legal and Safety Obligations: To the maximum extent permitted by applicable law, we may also transfer and disclose user information, including Personal Information, to third parties: (i) in the event we are required to respond to subpoenas or other legal process or if in our good faith opinion such disclosure is required or permitted by law; (ii) at the request of governmental authorities conducting an investigation; (iii) to protect and/or defend the Terms of Use or other policies applicable to the Sites; or (iv) to protect the personal safety, life, health, rights, property or security of any individual. To the maximum extent permitted by applicable law, we may also use IP address, mobile device identifiers or any other information we collect to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you.

Information You Provide About Others. We may also provide you opportunities to submit certain Personal Information about other individuals as permitted under applicable law. For instance, you may choose to send a notice through the Sites to a friend regarding products or content offered by the Sites. You agree that you will not abuse this feature by entering names, addresses, e-mail address or other Personal Information of individuals who would not be interested in Epson products and/or for whom you have not obtained prior consent. We will not use the Personal Information of these individuals for any other purpose without their consent except in connection with legal and safety obligations set forth above.

Children's Privacy Protection. Epson is aware of the heightened need to protect the privacy of children under the age of 13. The Sites are not intended for children and are not targeted to children under the age of 13. Epson does not knowingly collect data from children and, if we learn that we have received identifying information from a user under the age of 13, we will delete this information.

The Epson Store. The Epson Store is a section of the Sites that allows you to purchase Epson products online. The Epson Store is designed to give you options concerning the privacy of your Personal Information. If you choose, you can set up an account, where you will provide certain Personal Information. This will allow you to have a customized order page for express ordering and to view your purchasing history. To protect your privacy, we have designed the Epson Store to include certain steps to verify your identity before granting you access or enabling you to make changes to your account. After logging into your account, you will have access to your account information and the ability to view, update or change it at any time. To access your information, you will need to use a password. When purchasing products from the Epson Store, the order form will also ask you to provide a daytime telephone number. A telephone number is requested so we can quickly resolve questions related to an order, such as to clarify customer orders or to notify a customer of backorder status.

You also may choose to have Epson save your credit card information. We use commercially reasonable security measures and retain card information for payment processing purposes only. See the section below entitled "Security" for futher details. Because we know customers are concerned about credit card security, Epson Store users have two choices when purchasing from the Epson Store. You may either: (1) store your credit card number(s) in your account profile, which is convenient because you will not need to re-enter your number each time you place an order; or (2) elect not to store your credit card number(s) in your account profile, which means you will be required to re-enter your credit card information each time you place an order through the Epson Store. If at any time you would like to make a purchase but do not want to provide your credit card information online, you may also place your order by contacting an Epson Store sales representative by telephone at 800-873-7766.

Advertisements. Advertisements from third party advertisers ("Advertisers") may appear on the Sites. Advertisers may compile information about the advertisements that appear to you while you are using the Sites and which advertisements you click on. The Advertisers may use cookies, web beacons and other methods of passively collecting such information. The collection of such information through these methods may allow the Advertisers to track each time you are sent an online advertisement from that Advertiser. These Advertisers may use this information to deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy does not cover the methods for collecting information used by these Advertisers or the use of the information that the Advertisers collect. We make no representations regarding the policies or business practices of such Advertisers.

Third Party Websites. There may be hyperlinks on the Sites to other websites or locations that are operated and controlled by third parties ("Third Party Websites"). These Third Party Websites may use their own cookies, web beacons and other technology to independently collect information about you. In addition, these Third Party Websites may solicit Personal Information from you. We make no representations regarding the policies or business practices of such Third Party Websites.

Consent to Transfer Information. Epson America, Inc. Sites are operated in the United States. If you are located in the European Union, Canada or elsewhere outside of the United States and are accessing Epson America, Inc. Sites, please be aware that information we collect, including Personal Information, will be transferred to, processed and stored in the United States and, as such, courts and other authorities in the United States may, in certain circumstances, be entitled to access your Personal Information. By using the Epson America, Inc. Sites or providing us with any information through the Epson America, Inc. Sites, you consent to this transfer and processing of your information in the United States.

Epson Canada, Limited Sites are operated in Canada. If you are located in the European Union, the United States or elsewhere outside of Canada and are accessing Epson Canada, Limited Sites, please be aware that the information we collect, including Personal Information, will be transferred to, processed and stored in Canada and, as such, courts and other authorities in Canada may, in certain circumstances, be entitled to access your Personal Information. By using the Epson Canada, Limited Sites or providing us with any information through the Epson Canada, Limited Sites, you consent to this transfer and processing of your information in Canada.

Security. Epson takes commercially reasonable steps to help protect and secure Personal Information. However, no data transmission over the Internet, wireless transmission or electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information we collect, and you use our Sites and provide us with your information at your own risk.

Changes to this Policy. Epson may from time to time and without prior notice revise this Privacy Policy. Any changes will be effective immediately when the revised policy is posted on the Sites. We will not, however, use your Personal Information in a manner materially different than what was stated in the policy posted on the Sites at the time your Personal Information was collected unless we receive your consent.

Contacting Us. If you have any questions about our Privacy Policy, our practices, or your dealings with the Sites, or you wish to request access to or correction or update of your Personal Information, or you have reason to believe Epson may have failed to adhere to this Privacy Policy, you can contact us by using the Privacy Feedback Form, or you can write to:

Epson America, Inc.
Attn: Privacy Coordinator
3840 Kilroy Airport Way
Long Beach, CA 90806-2469