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Reed Hecht

Product Manager, Printers, Professional Imaging Division

Reed is our Product Champion, responsible for bringing our signage-imaging technologies to market. Reed has helped to redefine the solvent-printing market by managing the release of the Epson Stylus Pro GS6000 - Epson's first-ever, solvent-based printer.

Solvent Printing for Fine Art Reproduction

December 12, 2009

One of the most amazing moments in product marketing is when your product opens doors beyond its targeted market.  When building the Epson Stylus Pro GS6000, we did not initially intend to make this so called "sign printer" a fine art production machine.  Although the printer was a success in the signage market, the fine art market started suddenly showing a good deal of interest in what it could do.

They were impressed with the image quality of the printer, its color accuracy and gamut, the longevity of the prints, coupled with our line of solvent fine art media.  Overnight, we realized that we'd launched the first solvent-based printer that could be called a true fine art printer.  It was clear that solvent ink jet printing had grown far past its origins in creating only outdoor banners.

Beyond Billboards

Although the GS6000 wasn't originally marketed as a fine art printer, Epson has long been on the forefront of fine art reproduction.  We garnered the lion's share of fine art printing with our wide-format aqueous printers and extensive line of high quality fine art media.  Now, with the Epson Stylus Pro GS6000, we've once again changed the way people think about fine art printing with the first high quality, solvent-based fine art reproduction solution.
   
The Epson Stylus Pro GS6000 solvent printer can produce almost all types of fine art, from the very inexpensive "decor fine art" to "limited edition" fine art.  No stranger to this market, Epson products are used in many fine art categories, including "originals," which the artist creates with oil paint, photography, physical media or other methods.  Epson printers also create "limited editions," a finite number of high quality reproductions usually signed and distributed by the artists.  Other types include "standard reproductions," which are high quality prints, silk-screened, and copied prints in higher quantities than limited editions.  Another is "decor fine art," very inexpensive artwork produced and distributed to places such as large hotels, conference centers and corporate offices. 

Solvent Fine Art Media

Another big step forward has been in the realms of specialty media or paper.  Our GS Canvas glossy material allows Epson Stylus Pro GS6000 users to print on a high quality glossy canvas without top coating or varnishing.  This is possible due to the longevity and stability of the Epson UltraChrome GS ink technology.  Without the expensive, labor-intensive step of top coating, production shops can further reduce their overall costs.  Stay tuned for other Epson fine art media that expand this line of solvent fine art media and offer other options for producing fine art on the GS6000.

With the Epson Stylus Pro GS6000, we not only exceed the quality expectations of artists, but we do it at considerably lower costs than other methods or reproductions.  The GS6000 has been successful in the signage market, printing products ranging from point-of-purchase materials to vehicle wraps.  Never before has a solvent printer also been able to create the level of detail and quality needed in fine art printing. 

If you have a comment about this article, send an E-mail to InsideEpson@ea.epson.com