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Game On @ Section Studios

Nether“It was key that we presented the project in a cinematic way,” said Justin Yun, Creative Director and CCO of Section Studios. “The projector allowed us to get the clients in a room and give them that full experience.”

Located in the heart of downtown Los Angeles, Section Studios is a multi-disciplinary media solutions company that specializes in concept art, video game development, visual effects (VFX), web design and publishing. Justin Yun and Brian Wee, Executive Producer, knew that they had to wow the clients with their project—a game trailer for urban-survival game Nether that the team had almost finalized.

These weren’t just clients either; they were investors. Brian and Justin knew that playing the game trailer on a monitor, no matter how big, wasn’t going to have the dramatic effect that they were looking for.

One of the rooms in the studio was set up as a lounge-slash-brainstorming room for the interactive team, and an Epson BrightLink Pro interactive projector had been installed to help creativity, collaboration and workflow. With black walls and no windows to let in the California sunshine, the lounge was a perfect choice for a screening room.

When looking at options for a monitor, Justin and Brian realized that regular projection wasn’t going to give them the high quality they were looking for either. “Even with the utilities and tools that the BrightLink has, its quality is impressive,” said Brian. “And that’s just very important to us, and our clients. They don’t care what you present with, a monitor or a projector, they just want something good.”

The transformation from lounge to screening room was quick—and effective. Not only was the screening a big hit with the clients, the promo trailer caught the eye of the gaming industry. Section Studios’ game trailer for Nether became a finalist for the Outstanding Promotional Trailer category of the 2014 Game Marketing Awards.

And the screening-room experience opened their eyes to new applications for the projector. “It’s not just about the client stuff anymore,” Justin explained. “For instance, now we’re using it on a day-to-day basis with our narrative team. Once you open it up for one thing and try it, you realize how many other opportunities there are to use it.”

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