We want it now…instant gratification. It’s happening everywhere: shopping, streaming video and even food delivered to your door. And it also can have a negative meaning, depending on the situation.
Here’s where Jeff Cable is a contrarian. He’s also figured out how to go above and beyond for his clients and gives them instant gratification by actually giving them a framed print onsite.
Jeff Cable is a renaissance man of photography. He’s shot pro sports, car races, large scale weddings, portraits and even family gatherings, and he knows what it means to these people to capture that moment in a photo.
He’s also a master at his craft, from shooting, retouching and even printing. Check out the video above where Jeff finishes an event shoot and then heads to a makeshift studio in his truck to create something special. He retouches one of the portraits from the event, and then prints a 12” x 18” on Epson Velvet Fine Art paper (his favorite paper) from his Epson R2000 powered by an adapter. Jeff also has a frame ready to go, so within minutes he has a professionally finished and framed photo that he presents to the client.
Instant gratification. Instant gratification for a family who is celebrating a momentous occasion. He told me: “I have made many family members cry with these!”
And this is instant gratification that’s different from Instagram, Facebook or any other digital app or social media. This memorable photo will never get accidentally deleted, because Jeff printed it, framed it and gave it to the family before the party was even over. That framed print is a printed backup, one that they can immediately hang on the wall as a permanent memory of that day.
Jeff really understands what it means to have a physical, tangible memory of that day, and he gives it to them right there. And that’s cool.
About Jeff Cable: Bay Area-based photographer Jeff Cable has taken impressive shots of wild animals, landmarks, natural landscapes, portraits and sporting events, and is an official photographer for the U.S. Olympic Team. He teaches photography to other professionals globally, and is also one of the most requested presenters at New York City photo retailers. To see more of Jeff Cable’s photos and read more about his adventures around the world, check out his blog.