Prime Label

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100th SurePress Customer


Epson today announced it has sold the 100th SurePress digital label press worldwide since its launch in 2010.

Installed in various locations around the world, from Japan to Italy to the United States, with varying business demands, this is an impressive sales number in the industrial printer business. But beyond metrics, I am most proud of knowing our SurePress customers are satisfied with their purchase. The 100th unit was sold in Japan to Hokkai Sealing Kanae Co., Ltd. SurePress now prints a majority of the Sake labels in Japan. Like wine labels, Sake uses textured uncoated media

When I first started working on the SurePress line in 2012, we were just starting to build momentum. SurePress L-4033 was Epson’s first entry into the digital label market – building on our reputation for color accuracy and image quality, we designed a product to print labels efficiently and profitably for label converters. We have come a long way in short time, and are looking forward to showcasing our next-generation SurePress L-6034VW with UV ink built on our new PrecisionCore technology at Labelexpo Americas in September.

An essential component to our success has been our U.S. sales team. Their dedication to providing our customers with stellar service and support goes above and beyond what is expected. Their underlying goal – help our customers to succeed in their business.

My team and I enjoy working with customers with a “can-do” attitude that look for new printing applications, such as on metalics, textiles, veneer, and plastics. One such customer, Chris Martin, co-owner of Creative Labels based in Gilroy, CA has been using the SurePress L-4044A for nearly two years, and relies on Epson. “SurePress helps us deliver a high quality product to our customer, and when our customers are happy, we are happy.”

I couldn’t have said it better myself, Chris – that’s exactly how I feel about being a part of the team that gets to deliver the SurePress to OUR customers. It’s rewarding to see that the people we work with are genuinely happy.

The 100th SurePress was installed by Kanae Co., Ltd., based in Nagano, Japan. The first SurePress installed in the U.S. was with Tape and Label. Mas Crawford, VP of sales, shares why his company made the decision to purchase a SurePress in the video above.

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