Label Boost® Software for Shipping Labels

Elevate Your Business

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Shipping Labels, Reimagined

With Label Boost and ColorWorks®, transform black-and-white shipping labels into full-color marketing tools that can help increase customer engagement, reduce costs, and improve processes1.

ColorWorks and Label Boost provide diverse applications for impressive label printing.

icon of a shipping label showing a color label featuring a 25% off coupon

Power of Marketing

Grow your business by adding full-color coupons, ads, cross-promotion and more to your shipping labels. Dynamically choose the messaging you want to attach based on the customer's location, delivery date or other key variables.

icon of box with rec color label with the word FRAGILE

Help Reduce Cost & Streamline Operations

Improve processes by eliminating costly secondary or preprinted rolls of labels and highlight critical information on shipping labels to provide clear instructions for packages that need special processing, such as returned or urgent items.

How Does Label Boost1 Work?

Label Boost provides a seamless, easy-to-use integration with your ColorWorks1 printer and existing Windows-based label printing workflow, allowing you to customize your label output based on shipping label details.

 
Step 1

Send a Print Job

Step 2

Software Intercepts Print Job

Step 3

Software Customizes Your Label

Step 4

Print & Apply Enhanced Label

Customize Your Labels

Capture your customers’ attention with colorized deals, vibrant and impactful images, QR codes and special promotions, making your labels stand out like never before.

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Customize by Date

Print specific labels for promotions, coupons or print advertisements based on dedicated holidays or sales.

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Customize by Location

Include important regulatory or state-specific information depending on shipping destination.

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Customize by Phrase

Use color in shipping labels to call out delivery urgency, such as “Overnight Shipping”, and help drive accuracy in package handling.

For Retailers & Manufacturers

Boost engagement with eye-catching ads & coupons

Skip hassle and cost of adding marketing inserts or secondary labels

Improve logistics with on-label instructions



For Warehouses & Fulfillment Centers

Reduce material cost for regulatory labeling with 2-step printing, or reduce labor costs of dropping in coupon/flyers

Create a new revenue stream by selling ad space on shipping labels

Provide customers with promotional material directly on the label

Bundle Label Boost Software with a Printer that Peels the Label for You!

With the CW-C6000P

Start using Label Boost2 today with our bundle, that includes Label Boost software, ColorWorks C6000P (Matte) color label printer, a starter roll of 4" x 8" label media, and Quick Start Guide. Ideal for fast, on-demand print-and-apply application, the printer automatically peels the liner away so all you have to do is lift the label and apply it to the package.

Need a semi or fully-automatic print-and-apply process? There are multiple applicator solutions available that have been designed to integrate with our C6000P, including combining them with an Epson Robot for label placement flexibility!

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Epson’s ColorWorks Printer Lineup

DOWNLOAD THE FULL COLORWORKS LINE GUIDE

Elevate Your Brand by Reimagining Shipping Labels

Explore how color label printing software can support sales and marketing efforts, increase brand recognition, and enhance shipping efficiency.
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Commonly Asked Questions about Label Boost

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It’s important to make a good first impression with customers, and as the first tangible brand experience, a well-printed label can make all the difference.

Using color to highlight important shipping and handling instructions can help increase logistical accuracy and safety. It also helps with marketing by emphasizing promotional information — all in color, and all in one place.

Label Boost gives you precision custom control over critical information including:

  • Date: You can configure label content based on the date to accommodate time-specific content such as promotions.
  • Location: Adjusting content based on location enables you to print geography-specific shipping and handling instructions, along with special offers tailored to the customer’s region.
  • Text emphasis: Color is an excellent way to guide the eye, as it can highlight important information such as safety and handling instructions or special offers. Using it to number multi-part shipments can also help ensure that deliveries are complete while avoiding misplaced items.

Color-enhanced design is an excellent way to improve your marketing capabilities by engaging the customer at the point of delivery. You can tailor this in several ways:

  • Targeted messaging: Label Boost can dynamically adjust label content based on customer location, purchase history, or seasonal promotions. This automated customization empowers even the smallest business to deliver personalized labels that will help leave a lasting impression.
  • Cost savings: Additional inserts or secondary labels can be costly to produce, and there’s no guarantee that customers will read them. Printing all of the information in color on the primary label drives cost efficiencies while also increasing the chance that a customer will read it.
  • New revenue streams: Label Boost can grow with your capabilities, allowing you to monetize label space by partnering with complementary brands.

Label Boost offers benefits across a range of sectors. Here are some that benefit the most:

  • Retail & ecommerce: Printing promotion details on labels can potentially help increase customer engagement and revenue.
  • Warehousing & fulfillment centers: Clear handling instructions can help to improve safety and shipment accuracy, in turn potentially reducing labor costs.
  • Manufacturers: Product vendors can ensure that their labels include clear handling information to meet compliance requirements while enhancing package presentation.

Label Boost’s features translate into operational efficiencies. Here’s how:

  • Eliminating secondary labels: Consolidating all necessary information clearly onto a single label helps to reduce prep time and printing costs.
  • Preventing shipping errors: Color-coded messaging helps to improve delivery accuracy.
  • On-demand printing: Printing custom labels as needed avoids pre-printed stock waste. It also enables you to put information on the label that you would normally have printed on expensive marketing materials in the shipping box.
  • Time management: Label Boost can help reduce labor costs by including clear instructions for special processing and returns.

Label Boost integrates with ColorWorks® CW-C4000, CW-C6000, and CW-C6500 series printers. Its seamless Windows-based workflow ensures easy implementation and usage.

1  Compatible with CW-C4000, CW-C6000, and CW-C6500 series printers.
2 Internet connection required for software download. Available for Windows only. See User’s Guide for details.